Grab Your End-to-End Klaviyo Segmentation Playbook

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    A multi 8-figure brand came to us with 200,000 subscribers. Mailing the full list every send. Open rates collapsing, deliverability tanking. They thought they had a creative problem. They had a segmentation problem. Here's the EXACT 4-move playbook we used to fix it:

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    ✅ Your list isn't a list. It's three lists pretending to be one. Engaged (15–20%, opened in last 30 days, drives 80% of email revenue) gets mailed aggressively. Warm (25–30%, opened 30–90 days ago) gets nurtured. Dormant gets win-back, then suppressed. Treat them the same and the dormant tier drags everything down.

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    ✅ Klaviyo already knows the answer. Pull segment performance and the right window is obvious: 14-day engaged opens at 47.2%, 60-day at 32.1%, 180-day at 14.3%. Stop guessing. 60-day is the sweet spot for most brands.

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    ✅ Half the game is who you leave alone. Five exclusions go on every campaign, every time: recent purchasers (3–7 days), people in an active flow, never-engaged (10+ emails, 0 opens), hard bounces, and unsubscribed. Most brands skip this and wonder why deliverability is tanking.

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    ✅ Eight campaigns a month, distributed across audiences. Most brands send 30 to the full list or 4 to engaged. Both are wrong. Eight, layered with add-ons (site engaged, behavioral depth, zero-party data, lifecycle), is the sweet spot.

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    This is the exact framework we use across 50+ DTC accounts to take revenue per send from $0.063 to $0.15+. Same brand, same creative, different list.

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    Inside the playbook, you'll get:

    → The 5 exclusion segments that belong on every send (build once, layer forever)

    → The Klaviyo diagnostic table that tells you your right engagement window

    → The 5-level behavioral depth model (email engaged → cross-purchase patterns) → The 4-stage win-back sequence (Day 90 → Day 180)

    → The Hotmail/Outlook play that fixes open rates nobody talks about

    → The suppression strategy that drops your Klaviyo bill next month

    → The 90-day plan to take any list from "send to all" to segmented and dialed
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