Get the 4-Part Retention System Used by 8-Figure DTC Brands

A founder asked me:

“How do I take this brand from $500k to $1M/mo?”

Paid ads were working, the product was solid, and the team could handle more volume

But every time they increased spend, CAC rose and margins shrank

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Their email + SMS program was producing barely 12% of revenue

They’d already spent millions acquiring the customers on their list, but they couldn’t tell me their 90-day LTV or repeat purchase rate

Every new revenue target required them to buy another customer

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That was the problem

They didn’t need to stop scaling acquisition

They needed a retention system that made each customer worth more after the first order

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I broke that system into 4 practical modules:

1️⃣ The Retention Foundation

How established DTC brands approach list growth, campaign strategy, automated flows, deliverability, and email design

2️⃣ Campaign Cadence

How to decide how often your brand should send, which audiences should receive more, and when increased frequency starts hurting performance

3️⃣ Segmentation

How to structure engagement and lifecycle segments, decide who receives each campaign, and avoid suppressing revenue by sending everything to 1 large list

4️⃣ SMS

How to approach SMS list growth, campaigns, automations, compliance, and its role alongside email

Inside, you’ll get:

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→ 4 practical video modules
→ The core automated flows your brand should have
→ A framework for choosing campaign frequency
→ Engagement and lifecycle segmentation strategies
→ Guidance for protecting deliverability as you scale
→ A complete SMS system covering campaigns, automations, and compliance

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Paid ads create the first order

Retention determines what that acquisition is actually worth

Enter your email to get all 4 modules